Meghan Markle’s glamorous new image is raising eyebrows again — but this time, the concern is not just about royal drama or designer labels.
Sources say the Duchess of Sussex may be taking a major risk by repeatedly stepping out, posing online, and promoting her brand while wearing jaw-dropping jewelry and luxury fashion worth a fortune.
The former actress, 44, recently appeared in a glossy promotional campaign for her lifestyle brand As Ever, showing off a relaxed California look while surrounded by jams, teas, candles, honey, and chocolates.
But many viewers were not focused on the products.
They were staring at the jewels.
According to RadarOnline.com, Meghan’s campaign featured nearly $110,000 worth of clothing, jewelry, and accessories. Now, security insiders are warning that all that sparkle could bring the wrong kind of attention.
One celebrity protection consultant told the outlet that when someone as famous as Meghan repeatedly displays pricey jewelry, watches, and designer pieces in public and online, it naturally raises red flags.
“High-profile figures are already targets for obsessive attention, and visible wealth can intensify those concerns,” the consultant said.
The source added that some people around the situation fear Meghan is “unintentionally putting a target on her back” by leaning so heavily into a public image built around exclusivity, glamour, and visible wealth.
The warning comes as Meghan continues trying to build As Ever into a luxury lifestyle brand from her Montecito, California home.
In the promotional video, the duchess appeared in breezy white shirts, soft sweaters, designer jeans, tailored pants, and polished accessories while sipping tea, arranging flowers, and showing off the brand’s products.
In one scene, Meghan wore $406 “Upper Village” jeans from California designer Tracy James while standing inside a pantry stocked with As Ever items.
In another clip, she wore pearl-drop earrings while eating raspberries. Later, she appeared in a white dress and blue cardigan with some of her favorite high-end accessories, including a Cartier Love bracelet said to be worth $9,482 and a Cartier Tank Française watch reportedly valued at $23,940.
She also appeared to wear pieces she has shown off before, including a Logan Holloway diamond tennis necklace estimated at more than $63,000 and a custom Oscar de la Renta gown.
The look was polished, expensive, and unmistakably Meghan.
But critics say that may be the problem.
Instead of viewers talking about jam, tea, and candles, the conversation quickly turned to the duchess’s wardrobe and jewelry box. Online, many questioned how the “simple living” message of As Ever lined up with the very expensive pieces Meghan wore in the video.
The brand has already faced plenty of public scrutiny, and the latest campaign only added more fuel.
Speculation heated up even more after sizing charts suddenly appeared on the As Ever website, even though the company does not officially sell clothing.
The charts included adult sizes up to 5XL, along with children’s sizes. Fans quickly wondered if Meghan was preparing to launch a fashion line under the As Ever name.
The pages later vanished and were replaced with a notice reading, “We can’t find what you’re looking for.”
A spokesperson for Meghan declined to comment, while reports suggested the sizing charts may have appeared because of a technical mistake by the website’s developers.
The As Ever rollout comes after Meghan and Netflix ended their partnership agreement earlier this year. Netflix had previously helped support the brand after commissioning a second season of Meghan’s lifestyle and cooking series, With Love, Meghan.
At the time, As Ever said the company had seen “meaningful and rapid growth” and was ready to stand on its own.
Netflix also praised Meghan’s brand, saying her passion for “elevating everyday moments” helped inspire As Ever.
Still, the latest attention surrounding Meghan’s image comes at a sensitive time for the Sussexes.
Prince Harry, 41, has spent years fighting for security protection for himself, Meghan, and their children when they travel to Britain. The couple has often said safety was one of their biggest concerns after stepping back from royal duties in 2020.
Meghan also recently shared private family photos from Frogmore Cottage while marking Prince Archie’s seventh birthday. One photo showed newborn Archie sleeping on Harry’s chest shortly after the family moved into the Windsor home in 2019.
Royal biographer Omid Scobie has previously claimed Archie played a major role in Harry and Meghan’s decision to leave royal life behind. He said the couple had been afraid of the consequences of challenging the royal system before relocating to California with Archie and their daughter, Princess Lilibet.
Now, as Meghan builds her post-royal empire, the same issue keeps following the couple: security.
Only this time, insiders say the danger may not be coming from palace politics or old royal battles.
It may be coming from the duchess’s own glittering public image.
Discover more from
Subscribe to get the latest posts sent to your email.