Meghan Markle just gave her ever-evolving brand another makeover — and this time, she’s toasting with wine.
On Friday, the Duchess of Sussex relaunched As Ever, the latest version of what once was called American Riviera Orchard, and introduced her newest product: a blush-pink bottle of Napa Valley rosé. The wine is the latest addition to her curated lineup of homey, high-end goods, which also includes her previously released jam, crêpe mix, and flower-shaped “sprinkles.”
The new bottle appeared on her lifestyle website styled next to apricots on a linen tablecloth, paired with Meghan’s signature dreamy messaging: “elevate your everyday and inspire moments of joy.” According to a note on the site, the wine is meant to capture the spirit of summer entertaining. “What began with a small pot of fresh fruit preserves, bubbling away in my home kitchen, has inspired this curated collection,” Meghan writes.
That collection — launched back in April — sold out within 45 minutes but then disappeared from public view due to what was reportedly a supply chain delay. Now, with the addition of rosé, the duchess is officially joining the ranks of celebrity winemakers, right alongside Brad Pitt and Angelina Jolie, whose Château Miraval brand became a global hit before it was dragged into their ongoing divorce drama.
The move into alcohol might come as a surprise given Meghan’s early branding around family, health, and lifestyle wholesomeness — including reports she used flower sprinkles from her own brand in her kids’ lunchboxes. But if anything, this latest twist seems in line with the unpredictable nature of her post-royal ventures.
Netflix, one of Meghan and Prince Harry’s biggest partners, is reportedly throwing support behind the As Ever brand, even planning to feature its products in upcoming brick-and-mortar stores. Netflix CEO Ted Sarandos has praised her vision, once saying her influence is “underestimated.”
And in true Markle fashion, Friday’s relaunch came with another Instagram reveal — this time a partial photo of daughter Lilibet, continuing her slow-roll strategy of giving the public tiny glimpses into her personal life.
Whether As Ever becomes a household name or another flash in the branding pan, one thing’s clear: Meghan’s brand is hard to define — and impossible to predict.
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She probably bought the wine herself, had new labels made and had the stuff rebottled so she could claim it “was her own wine”… She’s getting either more pathetic, desperate or a combo of the two. I think the $$$$ is just about dried up so she’s trying anything and everything to rake it back in. This latest “effort” won’t help her in the least bit.
Any winery, wine bottler, or any manufacturer would be out of their mind to partner up with or collaborate with “the Duchess of Dork” and Princess of Pain” in any business venture! Her name value isn’t worth a shilling and unless someone is just seeking a tax write off any business should just steer clear of this perpetual liability!