She’s not in the palace, but she wants to price like she is.
In a move that reeks of branding strategy over authenticity, Meghan Markle has reportedly price-checked King Charles’ official royal store to make sure her $9 fruit spread didn’t appear cheaper—or, as one insider put it, “beneath”—the King’s own product line.
“She didn’t want to be seen as a bargain-basement royal,” said a royal insider. “Even though she has no official ties to the Royal Family anymore, she’s still trying to play the part.”
Markle, who once walked away from royal duties amid much fanfare—and criticism—is now making a comeback, not with charity or statesmanship, but with raspberry jam.
Her newest lifestyle venture, “As Ever,” debuted last week with a curated line of upscale kitchen products, including a 215g jar of raspberry spread for $9—the exact price of King Charles’ own preserve sold at Highgrove Gardens and the Buckingham Palace online shop.
And if you’re feeling fancy, Markle also offers a “keepsake” packaged version of the same jam for $14.
“This is Meghan trying to brand herself as regal—without the crown,” said British cultural commentator Olivia Nash. “She’s carefully positioning her products to seem just as ‘premium’ as anything the real royal household sells.”
In the hours after launch, the entire product line reportedly sold out, including a $28 honey jar and $15 edible flower sprinkles—items that sound more like a Beverly Hills brunch menu than a working mom’s pantry.
Markle, who last year was forced to rebrand her struggling company American Riviera Orchard, has repackaged it under a new, emotionally-loaded name: “As Ever.” The announcement was accompanied by a heavily curated Instagram reel, showing her in a manicured garden with Harry briefly appearing in the background.
“This is just the beginning,” Markle wrote in a newsletter to subscribers. “As Ever essentially means as it’s always been… I’ve always loved cooking and crafting and gardening—this is what I do.”
Yet critics aren’t buying it.
“She’s selling nostalgia wrapped in elitism,” said American cultural analyst Ryan Maddox. “While middle-class Americans are fighting inflation, Meghan’s offering jam with keepsake packaging for fourteen bucks a jar. Who is this for?”
Markle’s move to price-match King Charles—while living in California and publicly distancing herself from the monarchy—raises questions: Is this about passion? Or prestige?
“There’s no question she wants to compete with the royals,” said Nash. “But she doesn’t want to be cheaper. She wants to be equivalent—if not superior—in people’s eyes.”
This strategy mirrors the playbook of many high-end celebrity brands. But Markle’s attempt hits differently for many Americans, especially those frustrated with elitist double standards.
“She turned her back on the crown, but now she’s charging royal prices?” said Lisa Vaughn, a conservative business owner in Texas. “Sounds like a princess without a title trying to sell to peasants with a paycheck.”
As Markle leans into her curated lifestyle empire, one thing is clear: she wants the royal spotlight back—just on her terms.
Whether this latest brand move resonates with Americans beyond Hollywood and Montecito remains to be seen.
In a world where authenticity matters, some say this jam’s just a little too polished.
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Really? So what? Leave the woman alone. It’s her brand. She deserves to make money just as everyone else does. It must be a slow news day. It’s really not that serious.
Why give Markle any media attention, she is NOT royal. She is a 5 rated actress
Maggot just has zero class