Shocking New Toy Sparks Backlash with Parents

A new doll is already raising eyebrows online before it even hits store shelves — and parents are not quite sure whether to laugh, learn, or look away.

Toy company Zuru has debuted the My Mini Baby Mom & Surprise Doll, a pregnant doll that comes with a removable stomach, a tiny plastic newborn, and what may be the most talked-about toy accessory of the year: a realistic-looking amniotic sac filled with slime.

Yes, really.

The toy’s unusual “birthing” feature has quickly gone viral after U.K. content creator and mom Louise Boyce, known online as @mamastillgotit_, posted a video unboxing the doll and reacting in real time to its very hands-on delivery process.

The doll, which is currently available for pre-order in the U.K., according to Today.com, lets kids remove the mom doll’s belly, pull out the amniotic sac, and squeeze it until the baby pops out along with a bit of goo. After the birth, the stomach piece can be flipped around so the doll has a flat tummy again.

“Unbox your precious newborn: Each mini mom doll comes ready to give birth to a unique baby, complete with a soft swaddle blanket,” the toy description on Amazon reads.

The internet, unsurprisingly, had plenty to say.

In Boyce’s now-viral clip, she appears both fascinated and horrified as she demonstrates the doll’s birth process. At one point, she jokingly questions the toy’s family setup.

“I do have a question. Where’s Ken?” she teases. “I mean, I get that she had a C-section, the baby was breech. Where’s Ken?”

She also jokes about the doll’s remarkably quick post-baby bounce-back.

“Also, if she could share her fitness routine, that would be great,” Boyce says. “Those abs after a C-section, damn.”

Viewers flooded the comments with reactions ranging from amused to deeply unsettled. Some called the doll educational, while others said the design was a little too realistic for comfort.

“As a midwife I have NEVER seen a c-section incision performed in a circle…..that’s new,” one commenter wrote.

“Oh!! No one ever explained that I just flip my stomach around,” another joked.

“I can’t decide if this is educational or terrifying or a bit of both,” someone else admitted.

Another viewer summed up the collective confusion with: “What in the amniotic fluid is going on here?”

The doll also comes with a newborn baby, swaddle blanket, and baby accessories, according to its online listing.

While some parents see the toy as a quirky way to introduce kids to pregnancy and birth, others think the slime-filled delivery may be a little much for the playroom.

Zuru did not immediately respond to PEOPLE’s request for comment.